Scope, Applicability, and Corporate Commitment
This Privacy Policy and Data Protection Practices document is issued by Wilson & Company Insurance, LLC (“the Agency,” “we,” “us,” or “our”). It outlines the policies, procedures, and safety measures governing the collection, use, maintenance, and protection of personal data gathered through our primary Website, https://wlsn.co/, as well as our digital marketing platforms, landing pages, and automated communications channels. The Agency has served Washington, Missouri, and surrounding regions since 1990. As we expand our digital outreach to target consumers, we commit to maintaining the highest privacy standards, aligning our data practices with federal regulations, state-specific insurance laws, and the advertising standards enforced by major ad networks, including Meta and Google. By accessing our Website, submitting quote requests, or interacting with our online advertisements, you consent to the data collection and processing practices described herein.
Categories of Data Collected
- Voluntarily Provided Personal Information: We collect personally identifiable information that you voluntarily submit through our contact forms, quote request tools, and newsletter registrations. This includes your first and last name, physical residential address, email address, and telephone number. Depending on the specific coverage requested, we may also collect basic demographic data, date of birth, gender, and general insurance policy preferences.
- Protected Health Information (PHI): The Agency does not collect detailed medical history, clinical diagnoses, or pharmaceutical drug records on public web forms. Any clinical details you provide during secure consultations are treated as Protected Health Information under the Health Insurance Portability and Accountability Act (HIPAA). This data is processed through secure, encrypted systems and is never exposed to public ad networks or social media trackers.
- Automatically Collected Technical Data: When you visit and navigate our Website, we automatically collect technical metadata. This includes your Internet Protocol (IP) address, computer hardware details, browser type, operating system, approximate geographic location, specific web pages visited, files downloaded, traffic patterns, and the exact date and time of site access.
Browser Cookies and Tracking Technologies
- Standard Cookies: Our Website utilizes standard cookies to enhance user experience, compile anonymous aggregate site traffic statistics, and save your individual preferences for future visits. You can modify your browser settings to refuse cookies, though some interactive elements of our site may not function properly as a result.
- Meta Business Tools Integration: We utilize Meta Business Tools, including the Meta Pixel and Conversions API, to analyze our marketing campaigns, track ad conversions, and deliver personalized ads on Facebook and Instagram. These tools transmit securely hashed contact identifiers (using SHA-256 cryptographic protocols) to Meta. No health-related preferences, medical histories, or financial payment plans are ever sent to Meta.
- Google Ads Tag and Consent Mode V2: We use Google tags and Google Customer Match to measure ad campaigns and build optimized search audiences. We strictly comply with Google’s EU User Consent Policy and personalized ad guidelines by utilizing Google Consent Mode V2, ensuring that your explicit consent signals are communicated dynamically to adjust ad personalization based on your choices.
Purposes of Data Utilization
The Agency processes collected personal and technical data to deliver requested insurance quotes, verify eligibility with represented carriers, and administer active insurance policies. We utilize your contact details to respond to comments, answer plan questions, coordinate benefits, deliver educational resources, and administer events like our Annual Medicare Meetings. Automatically collected technical data is used to analyze Website performance, optimize mobile loading speeds, prevent fraudulent activity, and ensure compliance with platform ad guidelines.
Strict Restrictions on Data Sharing and Selling
- No Selling or Renting of Personal Information: Wilson & Company Insurance does not sell, rent, lease, or trade your personal information, contact lists, or email addresses to any third party for marketing or promotional purposes. This absolute policy supersedes any historical disclosures previously displayed on this Website.
- Represented Carrier Transfer: We share necessary personal details with our represented insurance companies solely to obtain binding quotes and coordinate benefits at your request.
- Contracted Service Providers: We share limited data with trusted third-party service providers who assist in our business operations (such as website hosting and CRM management). These vendors are legally bound by strict confidentiality agreements and are prohibited from using your data for any independent marketing purpose.
- Legal Disclosures: We may disclose personal information if required in good faith by law, subpoena, administrative court order, or to protect the safety, rights, and property of our clients, staff, and Website visitors.
- SMS Data Exclusions: Mobile opt-in data, SMS consent records, and phone numbers collected specifically for text message communications will never be shared, sold, rented, or leased to third parties, partners, or affiliates for marketing or promotional purposes.
Texting and Mobile Communications Policy
By voluntarily submitting your mobile phone number on our Website forms, you may choose to opt-in to receive transactional, informational, and promotional text messages from our licensed agents.
- One-to-One Consent: Your SMS consent is highly specific to Wilson & Company Insurance and does not extend to any third-party business, lead aggregator, or affiliate.
- Carrier Rates and Frequency: Standard message and data rates may apply depending on your mobile carrier plan. Message frequency varies based on your interactions and transaction requests.
- Opt-Out Mechanism: You can opt-out of our text message communications at any time. To stop receiving texts, reply verbatim with the keyword STOP to any message you receive. After opting out, you will receive a single confirmation text, and no further messages will be sent unless you re-authorize consent.
- Support: For text assistance, reply with the keyword HELP or contact our support team at info@wlsn.co.
Technical Security and Firewall Safeguards
We implement robust, industry-standard physical, technical, and administrative security measures to safeguard your personal data. We utilize 256-bit SSL encryption for all web pages capturing voluntary user input and employ secure firewalls to protect database stores. While we take every commercially reasonable precaution, no digital transmission or electronic storage system can be guaranteed 100% secure; therefore, all online submissions are made at your own risk.
Children’s Privacy
Our Website is designed for adults seeking professional insurance guidance, and we do not knowingly collect, process, or maintain personal information from individuals under the age of 18. If we discover that a minor has submitted personal details through our Website, we will immediately delete that data from our active servers.
Access, Correction, and Data Erasure Rights
You have the right to access, inspect, update, or correct the voluntarily provided Personal Information in our possession. To request an update, restriction of use, or complete deletion of your records, please contact us directly. We will process valid requests within thirty (30) days.
Policy Modifications
We reserve the right to modify this Privacy Policy at any time to reflect technical upgrades, regulatory changes, or evolving platform rules. When revisions occur, we will update the “Effective Date” at the top of the page. Continued use of our Website following the posting of an updated policy constitutes your binding acceptance of the modified terms.
Contact Information
For privacy-related inquiries, data access requests, or policy questions, please contact us at:
- Wilson & Company Insurance, LLC
- Physical Address: 802 Rainbow Drive, Suite 200, Washington, Missouri 63090
